What types of presales can I create?
You can create two types of presales:
**Code-based presales**
- Create codes that fans enter to unlock tickets
- Good for fan clubs, email lists, or partners
**Loop Verified presales**
- Automatically unlock for fans based on their profile
- Target fans who follow specific artists or attended past events
- Helps reward your most engaged audience
How do I set up a presale code?
To create a presale code:
1. Go to your event
2. Click **Presales** or **Access Codes**
3. Create a new code
4. Set which ticket types it unlocks
5. Configure validity dates and usage limits
Share the code with your intended audience via email, social media, or your website.
What is Loop Verified?
Loop Verified lets you target presales to fans based on their engagement:
- Fans who follow specific artists
- Fans who attended previous events
- Fans with high engagement scores
This helps ensure your most loyal fans get first access to tickets, reducing scalping and rewarding genuine supporters.
How do I track presale performance?
The Analytics page shows presale metrics:
- **Signups by tier** — How many fans unlocked each presale level
- **Conversion rates** — From unlock to purchase
- **Rejection reasons** — Why some fans didn't qualify
Use these insights to refine your presale strategy for future events.