How do I create my first event?
To create your first event:
1. Go to **Events** in the sidebar
2. Click **New Event**
3. Fill in event details (title, date, venue, description)
4. Add ticket types with pricing
5. **Publish** when ready to start selling
Before you can receive payments, you'll need to connect your Stripe account.
How do I connect Stripe to receive payments?
To connect Stripe:
1. Click **Connect Stripe** from your dashboard or event page
2. You'll be redirected to Stripe to create or connect an account
3. Complete Stripe's verification (business info, bank details)
4. Once connected, you can start selling tickets
**Note:** In test mode, you can sell tickets without completing Stripe verification. In live mode, Stripe must verify your account before you can accept payments.
What is the platform fee?
Loop charges a default platform fee of **€0.50 per ticket** on all sales. This fee can be negotiated for high-volume organizers.
The fee is automatically collected from each transaction. Stripe also charges their standard processing fees separately.
Contact us if you'd like to discuss custom pricing for your organization.
How do I publish my event?
Events start as **drafts** and aren't visible to the public until published.
To publish:
1. Go to your event
2. Make sure you've added at least one ticket type
3. Click **Publish** in the event header
You can set an **On Sale Date** to publish immediately but delay when tickets become available for purchase.
Can I edit my event after publishing?
Yes, you can edit most event details after publishing:
- Title, description, images
- Venue information
- Ticket types and pricing
- Add or modify presales
Changes take effect immediately. Be careful changing dates or venues—attendees won't be automatically notified.
How do I set up my organization profile?
During onboarding you can add:
- **Tagline** — A short description of your organization
- **Website** — Link to your website
You can update these anytime in **Settings**. Your profile helps fans recognize and trust your events.
When do I receive my payouts?
Payouts are handled directly by Stripe according to your Stripe account settings. Typically:
- Funds are available in your Stripe balance after the payment is confirmed
- Stripe transfers funds to your bank on your payout schedule (daily, weekly, or monthly)
You can view and manage your payout schedule in your Stripe Dashboard.
How do refunds work?
To issue a refund:
1. Go to your event's **Orders** page
2. Find the order you want to refund
3. Click **Refund**
4. Confirm the refund
**Important:** You cannot refund orders where any ticket has been scanned. The full order amount is refunded to the customer's original payment method.
What fees are charged?
There are two types of fees on each transaction:
1. **Platform fee:** A platform fee on ticket sales, which may include a percentage and/or a fixed amount per ticket. Fee structures can be negotiated — contact us for details.
2. **Stripe processing fee:** Stripe's standard rates apply
You can view a breakdown of all fees in **Earnings** → **Platform Fees**.
Where can I see my earnings?
Your **Earnings** dashboard shows:
- **Overview:** Total revenue, fees, and net earnings
- **Platform Fees:** Detailed fee breakdown
- **Tax Reports:** Exportable reports for tax compliance
- **Invoices:** Platform fee invoices
Filter by date range to see earnings for specific periods.
How do I update my bank account?
Your bank account is managed through Stripe:
1. Go to your Stripe Dashboard
2. Navigate to **Settings** → **Bank accounts and scheduling**
3. Add or update your bank details
Changes to your payout destination are handled entirely within Stripe.
What types of presales can I create?
You can create two types of presales:
**Code-based presales**
- Create codes that fans enter to unlock tickets
- Good for fan clubs, email lists, or partners
**Loop Verified presales**
- Automatically unlock for fans based on their profile
- Target fans who follow specific artists or attended past events
- Helps reward your most engaged audience
How do I set up a presale code?
To create a presale code:
1. Go to your event
2. Click **Presales** or **Access Codes**
3. Create a new code
4. Set which ticket types it unlocks
5. Configure validity dates and usage limits
Share the code with your intended audience via email, social media, or your website.
What is Loop Verified?
Loop Verified lets you target presales to fans based on their engagement:
- Fans who follow specific artists
- Fans who attended previous events
- Fans with high engagement scores
This helps ensure your most loyal fans get first access to tickets, reducing scalping and rewarding genuine supporters.
How do I track presale performance?
The Analytics page shows presale metrics:
- **Signups by tier** — How many fans unlocked each presale level
- **Conversion rates** — From unlock to purchase
- **Rejection reasons** — Why some fans didn't qualify
Use these insights to refine your presale strategy for future events.
How do I create a promo code?
To create a promo code:
1. Go to your event
2. Click **Promo Codes**
3. Click **Add Promo Code**
4. Set the code, discount type, and value
5. Configure limits and validity dates (optional)
Fans enter the code at checkout to receive the discount.
What discount types are available?
You can offer two types of discounts:
**Percentage off** — e.g., 20% off the order
**Fixed amount** — e.g., €10 off
You can also configure:
- **Per ticket** or **per order** application
- **Minimum purchase amount** required
- **Maximum discount cap**
Can I limit how many times a promo code is used?
Yes, you can set two types of limits:
- **Total uses** — Maximum times the code can be used by anyone
- **Per customer** — Maximum times each customer can use it
For example, you could create a code that's limited to 100 total uses with a max of 2 per customer.
Can I restrict promo codes to specific ticket types?
Yes. When creating a promo code, you can select which ticket types it applies to.
This lets you offer discounts on specific tiers (e.g., "VIP only" or "General Admission only") without affecting other ticket types.
Can I schedule when a promo code is valid?
Yes. Each promo code can have:
- **Valid from** — When the code starts working
- **Valid until** — When the code expires
This lets you run time-limited promotions like "Early bird pricing ends Friday" or "Flash sale this weekend only."
How do I track promo code usage?
On the Promo Codes page, you can see:
- How many times each code has been used
- Remaining uses (if limited)
- Whether the code is currently active
You can also deactivate codes at any time to stop them from being used.
Can I control whether tickets are transferable?
Yes. For each event, you can configure:
- **Enable/disable transfers** — Allow or block all transfers
- **Transfer cutoff** — Stop transfers X hours before the event
- **Max transfers per ticket** — Limit how many times a ticket can be transferred
These settings help you balance flexibility for fans with control over your event.
What anti-scalping controls are available?
To combat scalping, you can enable:
- **Purchase cooldown** — Prevent immediate transfers after purchase
- **Transfer rate limits** — Limit how many tickets a user can transfer in a period
- **Per-user transfer limits** — Maximum transfers per person
These controls make bulk scalping operations impractical while still allowing legitimate transfers.
Can I freeze transfers when doors open?
Yes. You can enable "Freeze at doors open" which automatically disables transfers when your event starts.
This prevents last-minute transfers that could cause confusion at entry and ensures the person who enters is the current ticket holder.
How do I view transfer activity for my event?
Transfer activity is tracked in your event analytics:
- Total transfers completed
- Transfer rate over time
- Individual ticket transfer history
You can also see transfer details in the attendee/orders view to understand who currently holds each ticket.
How do I invite team members?
To invite a team member:
1. Go to **Settings** → **Team**
2. Click **Invite Member**
3. Enter their email address
4. Select a role
5. Send the invitation
They'll receive an email to join your organization.
What roles are available?
Built-in roles include:
- **Owner** — Full access including billing and Stripe Connect
- **Organization Manager** — Manage team and events, view earnings
- **Event Manager** — Create and manage events, cannot access financials
- **Box Office Staff** — View orders, process refunds, scan tickets
- **Marketing Coordinator** — View analytics, manage presales and access codes
- **Scanner** — Only scan tickets at events
- **Viewer** — Read-only access to events and analytics
You can also create custom roles in **Settings** → **Roles**.
Can I create custom roles?
Yes. Go to **Settings** → **Roles** to create custom roles with specific permissions.
You can control access to:
- Creating and editing events
- Viewing and managing orders
- Processing refunds
- Managing team members
- Accessing billing and payouts
- Viewing analytics
Can I give someone access to just one event?
Yes. You can assign **event staff** with specific permissions for individual events:
1. Go to your event
2. Click **Staff**
3. Add team members with event-specific permissions
Event staff permissions include:
- Scan tickets
- Process refunds
- Manage event
- View analytics
This is separate from organization-level roles.
How do I remove a team member?
To remove a team member:
1. Go to **Settings** → **Team**
2. Find the member you want to remove
3. Click the remove/delete option
4. Confirm the removal
They'll immediately lose access to your organization.
Can I change someone's role?
Yes. To change a team member's role:
1. Go to **Settings** → **Team**
2. Find the member
3. Select a new role from the dropdown
Changes take effect immediately.
What analytics are available for my event?
The event analytics dashboard shows:
**Live KPIs**
- Total revenue
- Tickets sold
- Check-ins
**Ticket breakdown**
- Sales by ticket type
- Remaining inventory
**Activity feed**
- Real-time orders and refunds
- Scan activity
Analytics update in real-time as sales and check-ins happen.
How do I export attendee data?
To export attendees:
1. Go to your event
2. Click **Attendees** or **Orders**
3. Look for the export option
You can download a list of all attendees with their ticket information for door lists or follow-up.
Where can I find tax reports?
Tax reports are available in **Earnings** → **Tax Reports**.
You can:
- Select a date range
- Download reports in CSV or PDF format
- View itemized ticket sales for tax compliance
How do I view platform fee statements?
Platform fee statements are in **Earnings** → **Platform Fees**.
Each statement shows:
- Total ticket revenue
- Platform fee
- Net earnings
You can download statements as PDF or CSV for your records.
What are presale analytics?
If you use Loop Verified presales, the analytics page shows:
- **Tier breakdown** — Signups by presale tier
- **Conversion rates** — From presale unlock to purchase
- **Rejection analytics** — Why users didn't unlock access
- **Affinity scores** — User engagement levels
This helps you understand which fans are most engaged.
Are analytics updated in real-time?
Yes. The analytics dashboard updates in real-time as:
- New orders come in
- Refunds are processed
- Tickets are scanned
You'll see live activity without refreshing the page.
How do I scan tickets at the door?
To scan tickets:
1. Go to your event and click **Scan**
2. Use your phone's camera to scan QR codes
3. The screen shows green for valid, red for invalid or already used
Multiple team members can scan simultaneously—just make sure they have the Scanner role or event staff permissions.
What if a ticket won't scan?
If a ticket won't scan:
1. Try adjusting the angle or distance
2. Make sure there's enough light on the QR code
3. Manually enter the ticket code if needed
You can also look up attendees by name or email in the Orders section to verify their ticket.
Can multiple people scan tickets at once?
Yes. Any team member with scanning permissions can scan simultaneously from their own device.
The system syncs in real-time, so a ticket scanned on one device immediately shows as used on all others. This prevents double-entry even with multiple scan points.
How do I check someone in without scanning?
If you need to manually check someone in:
1. Go to your event's **Orders** or **Attendees** list
2. Find the person by name or email
3. View their tickets
4. Mark as checked in manually
This is useful for damaged QR codes or technical issues.
Can I see real-time check-in progress?
Yes. The Analytics page shows live check-in data:
- Total attendees checked in
- Check-in rate over time
- Activity feed showing recent scans
This helps you monitor entry flow and identify any bottlenecks.
What happens if someone tries to use a ticket twice?
The scanner immediately shows that the ticket has already been used:
- Red screen indicating "Already Scanned"
- Shows when and where it was first scanned
- Prevents re-entry with the same ticket
Staff should deny entry for already-scanned tickets to prevent unauthorized access.